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Kontera on Your Blog - Is It Good Money?

Friday, 11 April 2008

I recently got an email from a new blogger asking me about Kontera, so I thought I'd give a post on what I think about this evil contextual advertising.

What is Kontera? Kontera automatically turns normal words on your site into a real ad link. You as a publisher get paid for the clicks. It's kinda like Adsense, except really annoying in my opinion. You may have seen it on sites and wondered what it was. Well it's not links from the site itself. Kontera will make a link out of any word on your site that they want. You have no control over it. Damn that.

So a visitor hovers over the double underlined ad link (you don't get paid). Then the visitor clicks the ad (you get paid!) You get so many cents per click. From my own experiences, it doesn't compare to Adsense. 5 Adsense clicks paid more than 11 Kontera clicks. But this may be different for you. You might make more. Who knows!

What really turns me off about Kontera is...almost everything. You'd be sending one of your visitors to another site just for a few cents, you have no control over what your very own words from your posts will be advertising, and it also slows down your sites loading time. Kontera claims that their ads do not cause slow loading but I beg to differ. It definitely makes a difference in loading speed.

So Kontera pretty much sucks? Maybe not, it might be good for something. I haven't tested this myself but I hear that Kontera performs much better on forums. I may have to test this out and report back. Until then, why don't you give Kontera a test drive yourself and see how it goes. It's the only way you'll really know if it's good for you and your blog.

Comments

#1 ContentLink
2008-04-1305:09:46
Hello,

My name is Vered and I'm from Kontera.

Kontera ContentLink? ads are completely customizable. Publishers can instruct us to block particular keywords or advertisers, set the maximum number of ContentLinks per page etc. Our technology is designed to select keywords with the highest CTR and revenue potential, but any keyword can be blocked per publisher request.

When our tag is placed correctly, right before the closing body tag, ContentLink ads are the last to load, so page load time shouldn't be affected.

ContentLinks enable publishers to monetize their content without allocating additional page real estate for advertising. They can be used alongside any other non In-Text ad provider, including Google AdSense, and provide publishers with additional revenues.

Thanks for this post and please don't hesitate to contact me with any other question regarding Kontera's products and services.

Vered,
Publisher Services Manager
Kontera.com
#2 CashJuke
2008-04-1404:00:23
Didn't even think about blocking certain keywords. That's something handy.

Thanks for stopping by and leaving your response. :]
#3 Mark Wilson
2008-04-1500:10:35
I hate those ads and have never clicked on one. I can't see myself putting them on my site any time soon but I am kind of talking without knowing anything about the actual program. I just hate having the ads pop up when you mouse over a word.